There’s more to sport than winning or losing. It builds confidence, creates friendships and strengthens communities. But getting on the field isn’t free. Uniforms, gear and travel all add up, creating real barriers for many Kiwi families.
Fuelling Sports was a grassroots initiative connecting Caltex with the New Zealand Sports Collective, helping secondary schools cover the cost of training and travelling to tournaments. A simple idea, back more young Kiwis to get in the game and set them up for life beyond it.
The campaign launched nationwide across TV, OOH, online, social and the Caltex retail network, including over 100 personalised billboards that allowed local stations to champion schools in their own communities.