Caltex partnered with the New Zealand Sports Collective to help more young Kiwis get into secondary school sport.
Because getting on the field often comes down to cost, from uniforms to travel, it can be a real barrier for many families.
‘Fuelling Sports’ turned that partnership into a nationwide, community-led campaign.
With over 100 personalised billboards across the country, local Caltex stations were able to show their support for schools in their neighbourhood, making the impact visible where it mattered most.
A simple idea, scaled nationally and felt locally.