Huckleberry is Auckland’s favourite organic store. But their brand was very rational, focusing on their whole foods offering. How could we get shoppers to connect emotionally, choosing them as their ‘go to grocer’?
We developed ‘A little extraordinary’, a new brand platform which went beyond the exclusively organic to provide ethical consumer choices across all price points, highlighting their world class produce, local suppliers, passionate people and memorable in-store experiences.
Bringing extraordinary to life