For 18 years, Wendy’s was just a logo on the back of the Warriors’ shorts. This year, it became a fan.

Warriors fans run on faith, so we launched Feed the Faith — a limited-edition burger range built for believers, with new builds, a custom Frosty and over $40,000 in prizes.

Players took the lead, with Wendy swapping her pigtails for Warriors colours and face paint, becoming part of the team.

From buses to stores to players behind the counter, the campaign showed up wherever fans did.

Feed the Faith turned a sponsor into a supporter, driving a 270% increase in sales year on year.

Fans ate it up.

TAB New Zealand was on a mission to ditch its old-school reputation and show up differently. The All Blacks vs Ireland series was the perfect stage, but without the rights to use the All Blacks name, we had to find another way in.

So instead of supporting our team, we targeted theirs.

“Consider the Odds” followed the Irish team from the moment they landed in Auckland to the moment they left the country, showing up across airports, cities and key travel routes with a cheeky reminder of the challenge ahead.

By stripping back TAB’s brand and turning everything green, we used the Irish team’s own visual language to speak directly to them, getting in their heads before kickoff.

When Ireland went on to win the series, the campaign pivoted in real time, embracing the result with lines like “At least it wasn’t England.”

A bold, highly visible campaign that drove record sign-ups and helped shift perception with a younger audience.

Caltex partnered with the New Zealand Sports Collective to help more young Kiwis get into secondary school sport.

Because getting on the field often comes down to cost, from uniforms to travel, it can be a real barrier for many families.

‘Fuelling Sports’ turned that partnership into a nationwide, community-led campaign.

With over 100 personalised billboards across the country, local Caltex stations were able to show their support for schools in their neighbourhood, making the impact visible where it mattered most.

A simple idea, scaled nationally and felt locally.

A curated selection of additional projects, from crafted executions to social ideas.

Living with type 2 diabetes is constant. It’s not just about numbers, it’s about how it fits into everyday life.

CareSens Air was designed to support that reality, a continuous glucose monitoring system that works quietly in the background, helping people stay on top of their condition without it taking over.

The campaign shifted the focus away from clinical features and onto the person, highlighting that there’s more to people than their condition.

Through a simple, human approach, the work positioned CareSens Air as a supportive ally, giving people the confidence to take control and focus on what matters most.

The response was immediate, demand exceeded supply, forcing the business to pause marketing while they caught up.

Super Smash is cricket at its fastest. The brand needed to match it.

We refreshed the identity to feel bolder, sharper and more energetic, bringing a stronger sense of pace and personality to the competition.

Designed to stand out across broadcast, digital and live environments, the new look gave Super Smash a more distinctive and engaging presence.

Giving politicians a glimpse into the future.

The aged care sector in New Zealand has reached a tipping point, with the number of Kiwis over 85 likely to triple over the next 25 years. But, at a time when we should be creating new aged care beds, we’re losing them. When we should be recruiting aged care nurses, we’re losing them. And the consequences are snowballing. So, we gave our leaders a glimpse into a grim future, to try and get them to take the aged care crisis seriously today.

We got an artist to create an impression of New Zealand Prime Minister, Jacinda Ardern and her Deputy, Grant Robertson in their 80s. The same age Kiwis might be when they need aged care. We then put them on billboards all around New Zealand parliament, and the politician’s commuting path to try and get the attention of the people who can truly make a difference. The artwork was paired with headlines projecting the crisis into the future, stating how many aged care beds, nurses and specialist dementia care beds we will need when the featured politician is in their 80s.

Financial services is a category defined by sameness. Predictable visuals, safe messaging, and little to differentiate one provider from another.

We refreshed Wealthpoint to stand apart, reframing independence not as going it alone, but as something supported.

This idea carried across the entire brand. A new visual system showed advisers subtly lifted by unseen support, making the cooperative model visible. The website was redesigned to feel clear, modern, and human, helping advisers quickly understand the value of joining. And a direct mail piece used a simple, physical metaphor of “powering your independence” to onboard new advisers in a more engaging way.

The result is a cohesive brand that expresses independence and support in the same breath, giving Wealthpoint a distinctive voice in a traditionally dull category.

Hawaiian Tropic was refreshed to move beyond protection, repositioning the brand around the moments people actually care about.

The design system was evolved to feel more modern, fresh, and aspirational, engaging a younger audience. Bold product visibility sits alongside contemporary typography and a more refined aesthetic.

Typography and layouts were tightened for a cleaner, more effortless feel, improving hierarchy and flow. The sun-kissed palette was refined to feel warmer and more elevated, while product was brought forward with depth and shadow to give it more presence and a sense of natural light.

The result is a brand that feels more premium and more relevant, helping Hawaiian Tropic stand out in a category that rarely moves beyond utility.

GoalsGetter by Nikko AM is an online platform designed to help Kiwis take the guesswork out of investing.

We repositioned it by opening up Nikko AM’s expertise, making the same knowledge used by large organisations feel accessible to everyday investors.

Built on the platform Onto it investing, the work reframes investing as simple, smart and within reach.

At the centre is Wisdom, a character who brings clarity and personality to the category.

This extended into a social campaign built on Not onto it / Onto it, contrasting everyday behaviour with smarter financial choices through relatable, thumb-stopping moments.

The result is a platform that makes investing feel more accessible and more human, helping GoalsGetter stand out in a category often defined by complexity.

To launch Red Rat’s new brand positioning, we decided to highlight the culture behind streetwear with video and social at the forefront—showing we don’t just love streetwear, we live streetwear.

Enter Reggie, Red Rat crew member and streetwear lover. For as long as he can remember, Reggie’s struggled to find a love who understands his #1 passion. But that’s all about to change…

Huckleberry is Auckland’s favourite organic store. But their brand was very rational, focusing on their whole foods offering. How could we get shoppers to connect emotionally, choosing them as their ‘go to grocer’?

We developed ‘A little extraordinary’, a new brand platform which went beyond the exclusively organic to provide ethical consumer choices across all price points, highlighting their world class produce, local suppliers, passionate people and memorable in-store experiences.

Bringing extraordinary to life

Super Smash needed a sharper, more energetic identity.

We turned the idea of the ‘smash’ into a visual system, using fractured glass shards to bring energy, impact and movement to the brand.

The result was a bold, dynamic look and feel that could flex across the season and all touchpoints.

ZIWI is an innovative and ethical New Zealand pet brand who serves global markets in a sustainable way.

They do what they do for the love of dogs, cats, pet guardians and the land (in no particular order).

In 2021 we were asked to help talk about some pretty important things in a playful way. One surely can’t profess to love something if they don’t bother to help people do the right thing. So that’s what we did.

Tāmaki (Glen Innes, Panmure, and Point England) is currently undergoing a multi-billion-dollar transformation – and will be one of New Zealand’s largest inner-city regeneration developments once completed.

The transformation project will be completed over a 5 year period – however, there is an immediate need to communicate the vision for Tāmaki to New Zealanders and help change perceptions of the area and what it has to offer.

Our solution was to create a suite of assets that embodied Tāmaki’s multi-faceted opportunity in a way that would resonate in the hearts and minds of people. Ultimately we had to attract people to come to Tāmaki, whilst positioning the project to maximise its investment value to different markets over the next 20 years.

Problem: The New Zealand Defence Force depends on having fit recruits. Problem is there aren’t enough of them out there. 3 out of 10 Kiwis are obese and 30% of youth are inactive, preferring to stare at their mobiles all day. Which means new recruits are getting fatter and less fit. So how do we find the next generation of soldiers?

Solution: Force Fit, a mobile app that helps anybody attain basic soldier fitness in 6 weeks. No gym required. Some of its features include: exercise programmes customised to your gender and fitness level, instructional videos by Defence Force personnel, tracking and progress analysis, shareable stats, run mapping & timing and digital trophies. Available on both Android and iPhone. It’s non-military design made it friendlier and more accessible.